SIVAD Healthcare Roundtable, Episode Two

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Joined by the CEO of TrustNetMD, John May, and Marshall Maglothin, who consults out of Blue Oak Consulting.

Today’s subject for our Healthcare Roundtable was social networks in health care, how we engage with patients, and the entrepreneurial opportunities that come with that:

[Producer's note: Skype didn't cooperate too well today, so the broadcast is a bit choppy. Our apologies...]

1. Starting off, to set the table for the conversation, we discuss the general practice of how the general public searches for information about their health and illnesses on the web, and the impact on patient care. But are there benefits to people being informed?

2. Social networks can be great information resources for BOTH patients and physicians. Patients are yearning for more specific information about their personal health care.

3. We discuss both the strengths and challenges of social networks in health care.

4. An agreement that social networks catering to a niche health care topic is a prime opportunity for entrepreneurs to come in and provide a meaningful solution, and business opportunity.

5. The strength of social networking in healthcare is not about the individual, but about teams, and making it easier for physicians to connect to discuss medical cases. This eliminates the needs to be together in a physical location, which is difficult.

6. Is there a future for membership and fee-based networking sites, perhaps organized around very specific niches?

7. How do you monetize social networks in health care? Or do you?

8. Discussion around some other wellness and patient projects that are currently under way, all examples of how technology and social interaction is changing the patient and physician experience.

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SIVAD Healthcare Roundtable, Episode 1

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Joined by the CEO of TrustNetMD, John May, and Marshall Maglothin, who consults out of Blue Oak Consulting.

Today’s subject for our Healthcare Roundtable was how social media and related technologies are applicable to the health care industry. We discussed the following topics:

1. Why technology, at least from a social media perspective, has not gotten a toe hold in the health care sector. True innovation verses simple speeding up the old school methods…

2. What can we do to help the physicians and clinicians better utilize and maximize social technology?

3. We need to set up an expectation, and create time in the day, to enable physicians to do more high-level consults via the social web… These are NOT social media apps… these are now clinical tools…

4. Is building a “Facebook” for doctors the right approach?

5. Is social for physicians all about collaboration?

6. Time savings is a critical element to bringing social into health care practice.

7. Will we crowdsource diagnoses? And solve problems without physicians having to physically meet face-to-face.

8. How to get more collaboration after the early adopters get the networks started.

9. The protocols for reviewing high resolution images such as CT scans and such, and how people across the country can review and make decisions on the transmission of those large files.

10. 90% of U.S. healthcare is coming online in the next five years.

11. The real impactful change we will see will come from an interactive collaboration from physicians and IT entrepreneurs.

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If you enjoyed this broadcast, please subscribe on iTunes here. A positive customer rating would be much appreciated as well.

TrustNetMD CEO John May: Health Care IT

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A special show today, discussing the mind-blowing opportunities for entrepreneurs in the health care IT space.

Joined by the CEO of TrustNetMD, John May. Also, thrilled to welcome back Marshall Maglothin, who has appeared on this show before! Marshall consults out of Blue Oak Consulting.

On today’s show, Charles, Marshall, John and I discussed the following topics:

1. John shared with us the mission behind, and purpose of, TrustNetMD.

2. Physician-focused, non-clinical delivery, and collaborative process….and TrustNetMD’s role in these.

3. Can physicians use social networks to improve health care? Is that more manageable than email or blogs?

4. The entrepreneurial opportunities within health care and health care IT.

5. Why the health care sector lags about ten to fifteen years behind other industry sectors…and what that means for tech opportunity… Just imagine the data transfer necessary with millions and millions of patients daily…

6. Health care…ripe for disruptive innovation…

7. The importance of analytics in health care, especially at the primary care level.

8. There is no CRM for patient care, no patience relationship management process…

9. The impacts of the health care debate going on in Washington, DC.

10. Why is health care reform so hard? Why does it seem so complicated?

Stay tuned to the show! Coming soon, the four of us will reconvene to continue our conversation around the subject of health care technology…

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If you enjoyed this broadcast, please subscribe on iTunes here. A positive customer rating would be much appreciated as well.

Marshall Maglothin on SIVAD Radio

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Charles and I welcomed Marshall Maglothin to SIVAD Radio today. Marshall is a health care professional who also advises health care start-ups. He operates out of Blue Oak Consulting.

Marshall just completed a year with Bon Secours Health System, Hampton Roads, as executive in charge of their hospital cardiovascular services and physicians.

Highlights from today’s show include:

1. A hearty discussion on health information technology, largely surrounding electronic medical records.

2. Marshall’s review of the state of the union on health care; from technology to the politics of Obamacare.

3. Speaking of electronic medical records, we discussed the adoption rates of the technology, as well as how well it is being received and utilized.

4. The importance of analytics with medical dates, and how it impacts the business side of health care to patient care.

5. The application of technology: how will that look and manifest itself? From tablet computers to diagnostics to the cloud.

6. Finally, Marshall shares the opportunities and the challenges with health care start-ups…

Marshall is active on LinkedIn…

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