Today’s subject for our Healthcare Roundtable was social networks in health care, how we engage with patients, and the entrepreneurial opportunities that come with that:
[Producer's note: Skype didn't cooperate too well today, so the broadcast is a bit choppy. Our apologies...]
1. Starting off, to set the table for the conversation, we discuss the general practice of how the general public searches for information about their health and illnesses on the web, and the impact on patient care. But are there benefits to people being informed?
2. Social networks can be great information resources for BOTH patients and physicians. Patients are yearning for more specific information about their personal health care.
3. We discuss both the strengths and challenges of social networks in health care.
4. An agreement that social networks catering to a niche health care topic is a prime opportunity for entrepreneurs to come in and provide a meaningful solution, and business opportunity.
5. The strength of social networking in healthcare is not about the individual, but about teams, and making it easier for physicians to connect to discuss medical cases. This eliminates the needs to be together in a physical location, which is difficult.6. Is there a future for membership and fee-based networking sites, perhaps organized around very specific niches?
7. How do you monetize social networks in health care? Or do you?
8. Discussion around some other wellness and patient projects that are currently under way, all examples of how technology and social interaction is changing the patient and physician experience.
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