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SIVAD Healthcare Roundtable, Episode Two - by Todd Schnick on May 9th, 2012
Podcast: Play in new window | Download | Embed
John May
Today’s subject for our Healthcare Roundtable was social networks in health care, how we engage with patients, and the entrepreneurial opportunities that come with that:
[Producer's note: Skype didn't cooperate too well today, so the broadcast is a bit choppy. Our apologies...]
1. Starting off, to set the table for the conversation, we discuss the general practice of how the general public searches for information about their health and illnesses on the web, and the impact on patient care. But are there benefits to people being informed?
2. Social networks can be great information resources for BOTH patients and physicians. Patients are yearning for more specific information about their personal health care.
3. We discuss both the strengths and challenges of social networks in health care.
4. An agreement that social networks catering to a niche health care topic is a prime opportunity for entrepreneurs to come in and provide a meaningful solution, and business opportunity.
5. The strength of social networking in healthcare is not about the individual, but about teams, and making it easier for physicians to connect to discuss medical cases. This eliminates the needs to be together in a physical location, which is difficult.
Marshall Maglothin
7. How do you monetize social networks in health care? Or do you?
8. Discussion around some other wellness and patient projects that are currently under way, all examples of how technology and social interaction is changing the patient and physician experience.
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Suzanne Leveille from OpenNotes: Improving the communication between doctor and patient!
A pleasure to welcome Suzanne Leveille to the program today. Suzanne is a professor of nursing at The University of Massachusetts-Boston, and the research director for OpenNotes. OpenNotes is an initiative that invites patients to review their visit notes written by their doctors, nurses, or other clinicians. As a patient, you have the right to [...] (read more)