After my last blog post on finding a trusted advisor, I ran across the blog I have linked below. This was posted from a company called, Ultimus, and discussed how sales representatives from software technology companies treat and should treat customers. The writer of the blog discussed how we need to communicate differently to our customers by not using the technology lingo that only the people in our office understand. I thought this was a good addition to my previous post and wanted to share it with you.
I received a number of emails in regards to my last blog where I discussed finding a trusted advisor. All the comments were very similar, “how do I find this trusted advisor”. In this blog post I will try to give you a few tips on how to find your advisor.
When you look for someone to help navigate the technology landscape, it is important to search for a person who has the following traits:
Now that you know what to look for, where do you find your advisor?
If you are an executive, your concentration is on the bottom line. Increasing revenue and profits year after year is why you are there. I believe without a doubt that technology should be a part of your strategy. The issue is that there are countless products and solutions in the marketplace and salespeople who will tell you anything you want to hear to make the sale. Your trusted advisor will help guide you through available solutions and be there long after the initial sale. This person can be already on your IT or business staff or maybe it is an outside vendor or consultant. Take the time to find the right person and your revenue, profits, and employees will thank you afterwards.
Photo from Shivf1 on Flickr
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